TUGCE TATOGLU
Tugce Tatoglu is nutrition consultant who takes a more body positive approach to dietary and nutrition. The branding by storiestudio reflects the soft approach along with imperfect icons and illustrations. Logo and illustrations are created with web site UI design, as well as stationary prints.
Branding & Communication
April 2020
Istanbul
Empowered through imperfections.
The icons designed for this practice aims to make one thing clear: Through this consultancy, the idea will be to embrace imperfections and built upon that. The design language is fluid and no icon is perfect.
Communicating the core values online
Working with clients that may have negative or anxious views of nutrition, consultancy in this area should be particularly positive and uplifting; so the design language throughout the site aims to reflect the core values every step of the way.
First impressions matter.
We put the illustrations on the main banner to communicate our view.
The face is clear.
This is a practice based on honesty so we emphasize on the personality.
Fluidity continues.
The soft color palette
and shapes consistent throughout the site.
The services are the in the focus.
Corporate services are secondary.
Fun and easy to follow content: Recipes.
Insightful and informative content: Blog
Always stay in touch.
